About
"What defines real value? Not just in revenue or ROI, but in the story it tells, how it is priced, and the experience it delivers"
Welcome to Priced to Move. 💎 A space where I talk about the financials behind branding particularly in the luxury space. I break down how brands create, capture, and sustain value through pricing models, margin strategy, perceived value, and market positioning, applying finance and consulting frameworks with a creative perspective.
I have worked with Rituals Cosmetics, Formula 1, Hyatt, Andaz, Hilton, and Amber Lounge. I gained experience in luxury market analysis, pricing strategy, revenue management, global campaign execution, social media management and in navigating competitive, fast paced global markets.
Having co-founded a social enterprise startup, holding a Bachelor’s in Communication Science from University of Amsterdam (ranked #1 worldwide), and now pursuing a Master’s in Finance at Babson College (#2 college in US - Wall Street Journal), I draw on financial knowledge, entrepreneurial experience, and a strategic insight to answer one core question:
What defines real value? Not just in revenue or ROI, but in the story it tells, how it is priced, and the experience it delivers. This is what makes brands unforgettable.
Shaped by my time living, studying, and working in Singapore, Dubai, Amsterdam, and now Boston, I bring an international viewpoint. It has shown me how the definition of value shifts across markets, influenced by culture, context, and consumer identity. This shapes both the price people will pay and the meaning they attach to a brand.
Priced to Move is as much about ideas as it is about connection. If something here sparks your interest, please reach out! I’m always eager for thoughtful conversations, fresh insights, and a good iced latte. 🩷
With Love,
Farielle
